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Prosus’ Acquisition of Avito Signals a New Era for E-commerce in Russia


Prosus, the global consumer internet group, has made waves with its recent acquisition of Avito, the leading online classifieds platform in Russia. The deal, valued at 6 billion dollars, marks a significant step for Prosus in expanding its reach in the e-commerce market. This article will delve into the details of the acquisition and explore the implications for the future of e-commerce in Russia.

Prosus and Avito:

Prosus is a company that invests in e-commerce, online classifieds, food delivery, and other digital businesses around the world. Avito, on the other hand, is a popular online classifieds platform in Russia that allows users to buy and sell goods and services. The acquisition of Avito by Prosus is a strategic move that will allow Prosus to enter the lucrative Russian e-commerce market and compete with established players like Yandex and Ozon.

The Implications of the Acquisition:

The acquisition of Avito by Prosus is significant for several reasons. Firstly, it will increase competition in the Russian e-commerce market, as Prosus now has the resources to challenge established players. Additionally, the acquisition will allow Avito to expand its offerings beyond classifieds and potentially become a one-stop-shop for all e-commerce needs in Russia. Furthermore, the acquisition gives Prosus access to Avito’s local expertise and knowledge of the Russian market, which will be valuable as it seeks to expand further into the region.

The Future of E-commerce in Russia:

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The acquisition of Avito by Prosus signals a new era for e-commerce in Russia. With the resources and expertise of Prosus and Avito combined, the two companies are well-positioned to take advantage of the growing demand for e-commerce services in Russia. Furthermore, the acquisition could lead to further innovation in the e-commerce space, as competition in the market heats up.


The acquisition of Avito by Prosus is a significant development in the world of e-commerce, and it has the potential to reshape the landscape in Russia and beyond. With Prosus’ resources and Avito’s expertise, the two companies are poised to take the e-commerce market in Russia to the next level. As such, this acquisition represents an exciting opportunity for both companies and for the future of e-commerce in Russia.


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